Rockit every day

FINALLY, APPLES WITH ATTITUDE

ROCKIT

Rockit every day

FINALLY, APPLES WITH ATTITUDE

ROCKIT

Rockit every day

Back

Apples are the supporting cast of the fruit world. The saying comparing apples to apples' shows just how little difference there is in the category. Rockit needed to break the mould.  

Finally, apples with attitude.  

Rockit have a history of rocking it and constantly challenging the status quo. From the on-the-go tubes they come in to the incredible source of energy they offer. So we developed them a new brand to communicate this energy, while also amplifying our cheeky challenger mindset to make the brand inspiring, engaging and different to anything the category had seen before.  

See rockitapple.com

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The identity included a new logomark and identity, packaging, cartons, website, digital content, signage and livery. We created a suite of iconic symbols derived from the typography of the new word mark.

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