Encouraging Kiwi to plan their future

LIVE YOUR LEGACY

PUBLIC TRUST

Encouraging Kiwi to plan their future

LIVE YOUR LEGACY

PUBLIC TRUST

Encouraging Kiwi to plan their future

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Public Trust operates in a poorly-understood category where services can be a bit complicated, confronting and usually prone to emotional procrastination. We needed to engage with New Zealanders in an emotional way making them re-evaluate our services.

Their purpose is to help New Zealanders to build and protect their legacies — if we could get people to start seeing their legacy as something that's built every day, and start thinking about their own legacy, Public Trust could act as facilitators of their wishes once they know them.

So, the idea became 'Live your legacy' giving Kiwi the confidence to open up about the things that scare them most, death, their financial health, their future. We developed a friendly, colourful, unique and distinctive brand of simple and meaningful illustrations sure to warm up the usually confronting world of wills, family trusts and EPAs.

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