The curators of the Resene Architecture & Design Film Festival wanted a new brand that would build visual equity and also evolve year-on-year, while supporting the festival's major sponsor, Resene.

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We designed an identity system where colour is key, evolving every season in response to Resene's season. Each year the festival selects a hero image that is illustrated in that unique colour family.  

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The curators have run a successful festival for five consecutive years, using the same creative strategy and identity system. Embracing a long-term brand building approach has helped the festival grow audience numbers year-on-year and expand screenings into more cities around the regions.