To invigorate the Molenberg brand we created a competition to get New Zealanders to make their best sandwiches, then we made a shop to sell them in.  

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Molenberg is renowned for making some of the best bread in NZ, so we set out to create a bright, welcoming sandwich shop in Auckland to attract as much footfall as possible, and remind customers how exciting sandwiches can be. Everything from typography to aprons to fixtures to packaging was tailored to share a fresh Kiwi goodness experience every day.